Why do I need an online store?

The short answer:
Having an online store can increase your revenue. In fact, a well-designed online store has quickly become as important to a successful business as a telephone.

The long answer:
The question isn't whether you're going to use the Internet to enhance your business but how you are going to do it. Look at these statistics from the Information Technology Association of America, The Kelsey Group, and the Gallup Organization:

• Approximately 25% of small businesses are now using the Internet as a means to enhance their business
• In the United States alone consumers spent $32.6 billion online during 2001
• Over 58% of the U.S. population is online
• 25% of Internet users have bought something online
• Most people primarily use the Internet for email, product research, and purchasing products (in that order)
• Online users exceed 350 million and within five years that number will exceed one billion
• The Internet is the fastest growing technology in the world

Your business provides valuable goods and services to your customers. Is your product or service available to them on the Internet? Depending on your type of business, a well-managed website can directly and indirectly increase your revenue.

Direct benefits of a website include primarily online sales. You can measure the effectiveness by total monthly sales compared to your website monthly costs. Even if you don't generate revenue through online sales the indirect benefits alone can heavily outweigh your monthly website costs. For example, think of the wide market exposure you obtain by having your own website. Your potential customers can research your product online and then choose to purchase that product at your location of business or over the telephone.

You want to increase your revenue? You want your business to grow? A well-managed website and online store can help you accomplish these goals.

I see what you are saying, but why should I choose Veracart?

Why? Because you're a small business owner, not a computer programmer. You don't have the time or desire to deal with the mechanics of building and maintaining a web site and an online store. And you shouldn't have to--you've got plenty of other important things to worry about.

Let the Veracart staff worry about it for you! Veracart is more than just a software package, it's about handling all of your online technology needs for you so that you can be free to focus on what you do best: run your business.

Whether you're an experienced webmaster or you don't know the difference between a domain name and a doorknob, Veracart can help you at a price you can afford. We offer several flexible solutions that can be tailored to meet your unique needs.