Whether your company is a small start-up or a well-established industry leader, this document will help you find more reliable resources for your e-commerce needs.
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| Shopping Carts |
An effective, scalable, reliable, and easy to manage cart is critical to running an online site, which is why we created Veracart. Read more here about online commerce. |
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| Domain Names |
Registering a domain is simply the process of reserving a unique address such as: www.yourcompany.com. This is accomplished through filing with a registrar. Please remember to renew your domain before its expiration date, otherwise you may permanently lose control of it to someone else. |
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| Hosting |
Once you have reserved a domain, you need somewhere to host it. Unless you have special software and an Internet connection on your computer that is reliably connected 24 hours a day, you need have a hosting company provide hosting for your domain. Hosting can include a variety of packages and features. The beginning of deciding what hosting plan you need often involves storage space and monthly transfer limits. |
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| Web Site Design |
Creating the actual website requires that you either do it yourself using web design software (usually requires some programming knowledge), or that you find a company to do it for you. There are many factors to effective website design, besides its appearance, such as usability and navigation which are critical to effective site design. |
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| Merchant Account Providers |
A merchant account lets you accept credit cards and is provided by a banking institution. It is the same means by which, for example, that a retailer can accept credit cards. Usually they charge a percentage of the charge, a per-transaction fee, and a monthly statement fee. |
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| Payment Gateways |
A gateway, or, payment gateway is a service that links a website with a merchant account, letting you process credit cards from a website in real-time. Depending on your merchant account, you can process Visa ®, MasterCard ®, American Express ®, Diners Club ®, Discover Card ® JCB ® and others. |
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| Marketing Solutions Providers |
Marketing is often where many companies fail to recognize the true power of the Internet. It is critical to conducting effective online business. |
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| Affiliate Programs |
An affiliate program is a type of marketing model whereby a business rewards another entity (a person or a business) for contributing value (e.g. a sale, lead or click through) to the business. Through this process, a company can extend and distribute their products and services through a very low cost model—marketing costs are frequently not incurred until a sale is made. |
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| Search Engine Optimization |
Search engine optimization is the act of making ones website content more search engine friendly to make it rank higher. High engine placement often accounts for the majority of a website’s traffic. The optimization process can range from optimizing meta tags and search engine submission, to creating entire reciprocal link programs, depending on the company chosen. |
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| Web Analytics |
Web analytics are the tracking of your site metrics to better understand and retain your (potential) customers. For example, important metrics include: the number of visitors that are converted to sales (per channel), the amount of time visitors spend at a particular page at your site, the location/time/date that they visited the site, and which visitors are new/return visitors. |
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| Business Tools |
Veracart integrates with a variety of business tools designed to meet your company’s needs--from inventory management to accounting software. |
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| Internet Service Provider (ISP) |
An ISP is a company that provides access to the Internet. For a monthly fee, the service provider gives you a software package, username, password and access phone number. Equipped with a modem, you can then log on to the Internet and browse the World Wide Web and USENET, and send and receive e-mail. |
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