Email marketing: SPAM compliance and deliverability.
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Archive for May, 2007

Email marketing: SPAM compliance and deliverability.

May 8th, 2007 admin

Being CAN-SPAM compliant is only a small piece of the email marketing battle. The rest of it is deliverability, which is often based on things such as reputation (they keep track of the quality of your email over time), and whitelisting (putting you on their safe-list). The problem is, every major ISP out there today [...]

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